2009年8月24日

Culture Shock-A difference of a gesture

Culture shock can be defined that when people are in a new environment for instance ,studying abroad or travelling abroad ,they may experience the different culture, custom,diet habit and geographic situation and so on . Of these, these may produce some positive or negative emotion to them expressed as being exciting, curious,frustrated or confused.

To everyboay when they have been a new place which is totally not familiar with his hometown, he must be experience the culture shock. Today I intend to decribe a culture shock on a gesture which I heard from my friend. One time my friend and his friends went to a local restaurant to have a dinner. Actually my friend told me that his friends and he had have a really dilicious traditional British food in that restaurant. However when they nearly finished their dinner , an embarressed things happened to them.My friend wanted to ask the waiter to give the bill to him after they almost finished their dinner. So he made a click gesture to the waiter and his orientation is that the gesture could attract the waiter's attention. However, as soon as the waiter saw this gesture ,he straightly went to the table of my friend's with anger and told my friend that he did not feel happy with that gesture. It is not polite in the UK. How awkward my friend felt. Finally they paid the bill as soon as possible , then they left the restaurant.

My friend comes from Taiwan. In his hometown this gesture is normal one which can use to call somebody. Whereas in Uk it becomes unpolite behavior and make people misunderstand each other. When he narrated the story,he also experessed his opinion.In the different country as distinguise of the culture, belief, custom make people have distinct recognition about the same thing,such as a pose and body language.So before we come to a new place or abroad ,it has better to us to learn some culture about where you will go. Of this it is easy to us to adjust ourselves to the new area and aviod to make mistake like that and it also can reduce the chance which you will violate the taboo.

In my opinion culture shock is a experience which you can not aviod .So accept it and enjoy every stage that you will experience. It will become your precious memories.

2009年8月6日

Prepare for presentation

After we were told what the final assessment is ,we have time to discuss and prepare for our presentation and report in our class every day. Today our group have begun to confer on our presentation about Agros . The members of our group -Alan, Cathy,Susan and I distributed our task. Alan will conduct aspect of 4ps, Cathy will do research of usp and target market, Susan will survey Branding and advertising and i will respond for analysis of SWOT for Agros. In today class we just shared a part of ideas of our own aspect and analyse the direction which is the best to research.

In the discussion, Alan and i debated whether Argos will succeed in taiwan. Alan consider that if Agors open their Market in taiwan, they will fail, however i insisted on that there will be some opportunity to run their business in taiwan. From Alan's opinion ,there are many competitors in e-commerce and retail indusry such as Yahoo and IKEA and catalogue purchasing will not be suitable for tanwan customers as different culture. However on my opinion, i think that if the purchaseing habits of taiwanese correspond to the following :1, E-commerce is popular in taiwan. 2,Taiwanese prefer to purchase the foreign brand 3,TaiBei is a modern city of high price of the earth 4, Agros is a successful brand in Uk and they have solid fincial support to compete with their opponents,and so on. They will have opportunities to set up their business in taiwan. We enjoyed in the argument and finally we agreed with that Argos will have the opportunity to open abroad market in Asia.

For us, this is a prime start for our presentation and we learn a lot from our debat. we all work hard for our research and perform effective work.

2009年8月2日

way of seeing

Last week , we saw the video at our class named "way of seeing "which was spoken by John Berger. It was quite difficult to understand competely as so many complicated and new words in it.

From the video we could understand that there are many similarities between oil painting and publicity such as same references , quanities, things and using same ideas and a lot of parts of oil painting are used by publicity as a symbol. However the fundamental between oil painting and publicity is different. Oil painting presents the owner's enjoyment of their position and real life. It demonstrates their own value and sense. But publicity as a hint idicates that the desire which we have not achieved and can get by money. Oil painting is fine art, nevertheless publicity is commercial product.

Publicity produce the glamour and we are all subconsciously affected and told that we can not affort without glamour. The content of publicity gradually become the life which we dream. Publicity explains the world in its own way and it forms its own philosophy system. Meanwhile objects are neutral and publicity pack in this way and it makes them become more close to us without any aggression and subconciouslizing our concept. As the abuse of using of celebrities and publicity of products contribut the content to caricature.

Although it is seems that the words on the magazine is conncet with the real word and it seems that the dream close to the fact, but in fact there is no any connected band betwen the two world.It merely fills the gap btween the two world.